Have you ever fallen for “green-washing” or other false promises made by marketers? Green-washing is the use of marketing to portray a product as being eco-friendly or “green” when it actually isn’t. As more consumers look for eco-friendly, ethical and healthy options, marketers are attempting to add a green spin to their products, in order to boost sales. They may exaggerate the products’ benefits for the planet, or its people. Continue reading Learn the Truth about Green-Washing
We all start the New Year with the best if intentions, but if you haven’t been able to stick to those shiny new 2018 resolutions, don’t despair. Instead, think of January as your “free trial” month – your resolutions can officially start in February, once you’ve gotten over the shock of the post-holiday craziness. Sounds good, right? Continue reading Let’s Get Real about our 2018 Resolutions
Natural cleaning products and ingredients are a surefire way to keep your home sparkling, without the negative side-effects of conventional detergents. But it takes time and determination to change your mindset and move away from the “big brand” cleaners many of us have grown up with.
Modern society has been greatly influenced by an endless stream of advertising by big companies looking to sell us their household cleaners. This has helped to form the belief that we must live in a house that is completely aseptic. We also expect our products to work harder in less time. We want perfect results instantly, don’t we? If we pause to reflect critically on the way we clean our homes, most likely we’ll realise how many things we take for granted.
Poisons in our Homes
Research conducted in Europe and the US has confirmed that domestic pollution is often higher and more concentrated than that found in nature. In the process of trying to eliminate bacteria from the surfaces of our kitchens and bathrooms, we find ourselves immersed in solvent fumes and volatile chemicals. We keep our children away from our detergents, but allow them to crawl over the floors that we’ve washed with those same products. Where’s the logic in that?
Some people are very careful about what they eat, and make sure to buy only organic foods – but then they wash their clothes with chemical detergents and fabric softeners that are highly toxic and polluting. We tend to forget how easily the skin absorbs the substances it comes into contact with – it’s not a wetsuit, people!
It’s not only our own health we should be thinking about. The environment around us is constantly threatened by the use of detergents that are crammed with synthetics (petrochemicals, parabens, SLS, perfumes, colourants… the list of crap goes on and on). We can help to reduce this toxic load by switching to natural cleaning detergents.
A More Natural Approach
These natural cleaning essentials have antibacterial properties, and can be used to keep your house clean without all the unnecessary toxins:
- White vinegar
- Natural salt
- Baking soda
- Liquid castile soap
If you’re not quite ready to go the DIY route just yet, there are some great natural and biodegradable cleaning ranges on the market today. Just make sure you read the ingredient lists before purchasing. Look out for certifications too, to make sure you’re getting the real deal.
Bonus Tip: Once you start choosing natural cleaning products, go one step further and start looking at the packaging those products come in. Biodegradable and recyclable materials are the cleaner alternative to plastic detergent bottles.
Let’s start the new year afresh, with a natural cleaning regime for a healthier, toxin-free home!
How many times have you heard the slogan “clinically proven” linked to pharmaceutical or cosmetic products? Yet how many of us actually know what that means? What kind of testing is done, and which facility runs it? How do they get the results they get?
The awful truth is that there’s no law that governs these tests. It’s not regulated what the best tests would be, and there are no guidelines around which clinic should run them. Unfortunately, “clinically proven” is often simply a way to add a bit more marketing spin to a product. Continue reading The Truth Behind “Clinically Proven” Cosmetic Products
Why are eco-friendly policies so important in today’s business environment?
There are many companies whose activities and policies don’t always align with their responsibilities, or reflect their intentions.
Green Values vs Green Dollars
For example, there are multinational cosmetic companies out there with campaigns to support the fight against breast cancer. Yet those same companies continue to use substances in their products that are likely to contribute to the disease! WTF is that about?
To put it bluntly, these companies are driven by the bottom line. They make their profits by lying to their buyers, and green-washing their products.
Upholding Eco-Friendly Policies
As a business owner, I take my social responsibility very seriously. My team and I are committed to fully expressing our (natural, real, no-nonsense) values in everything we do. That’s why I constantly look for suppliers who use green methods every step of the way. That includes:
- Keeping the carbon footprint of their factories and facilities low
- Using water, power and other resources responsibly
- Sourcing ingredients from trusted sustainable sources
- Packaging their finished products in eco-friendly materials
Step by step, eco-friendly policies are promoting a wiser and kinder way of doing business.