Have you ever fallen for “green-washing” or other false promises made by marketers? Green-washing is the use of marketing to portray a product as being eco-friendly or “green” when it actually isn’t. As more consumers look for eco-friendly, ethical and healthy options, marketers are attempting to add a green spin to their products, in order […]
How many times have you heard the slogan “clinically proven” linked to pharmaceutical or cosmetic products? Yet how many of us actually know what that means? What kind of testing is done, and which facility runs it? How do they get the results they get? The awful truth is that there’s no law that governs […]
Why are eco-friendly policies so important in today’s business environment? There are many companies whose activities and policies don’t always align with their responsibilities, or reflect their intentions. Green Values vs Green Dollars For example, there are multinational cosmetic companies out there with campaigns to support the fight against breast cancer. Yet those same companies […]