Learn the Truth about Green-Washing

Have you ever fallen for “green-washing” or other false promises made by marketers? Green-washing is the use of marketing to portray a product as being eco-friendly or “green” when it actually isn’t. As more consumers look for eco-friendly, ethical and healthy options, marketers are attempting to add a green spin to their products, in order to boost sales. They may exaggerate the products’ benefits for the planet, or its people. Continue reading Learn the Truth about Green-Washing

The Truth Behind “Clinically Proven” Cosmetic Products

How many times have you heard the slogan “clinically proven” linked to pharmaceutical or cosmetic products? Yet how many of us actually know what that means? What kind of testing is done, and which facility runs it? How do they get the results they get?

The awful truth is that there’s no law that governs these tests. It’s not regulated what the best tests would be, and there are no guidelines around which clinic should run them. Unfortunately, “clinically proven” is often simply a way to add a bit more marketing spin to a product. Continue reading The Truth Behind “Clinically Proven” Cosmetic Products