Reneé brings you no-nonsense natural hair care

Reneé Potgieter is a renowned natural hair stylist based in Cape Town, South Africa. She’s passionate about helping her clients embrace their hair’s real (crazy, kinky, unruly) nature, and instilling a fierce sense of pride and self-love in those she works with. After 20 years in the industry, there’s still nothing that gives her more satisfaction than the way women beam with confidence when their hair is in the best condition it can be, and is gorgeously, authentically natural-looking (with the help of the cleanest available products that she’s hunted down).

Reneé is not the type to take crap from anyone, and she believes that this philosophy should apply to our hair and beauty choices too! Early in her career, she realised that South African salons were flooded with harsh chemical-laden products, which are hazardous to the health of hair care professionals and their clients. She started searching the globe for products that were healthier, petrochemical-free, made with sustainably sourced ingredients, and not tested on animals.

Since 2001, Reneé’s quest for a no-nonsense natural approach has revolutionised the way her clients (and many South Africans) think about hair. Her new book, WTF HAPPENED TO MY HAIR? tackles some hard truths about hair care, self-acceptance, cleaning up and going green.

natural hair care

Tired of those 'WTF' moments?

If you knew what I know now, you would never use your ordinary hair care products again! Peek into the life of a hairdresser, and follow my journey from chemical overload to clean and green.




“WTF Happened to My Hair” is a sassy, straight-talking guide to getting the sparkle back in your crown, by ditching the toxic ingredients and embracing a more natural, gentle approach.



Reneé only supports natural, highly effective products that are made as “cleanly” as possible. On the Products page, she shares her favourite ranges, and talks about what makes each one so special.


Check these out!

The story of stuff

Chemical alert

Toxic cosmetics

Don't Take Our Word for It

There is only one word to sum up the Gentle Approach experience… and that is Love!!! Love for Reneé who is so caring and passionate about her clients ,as well as her AMAZING products.

My very fine hair has improved in condition and natural colour since I became a total convert about five years ago. I have not, and will not, use anything else.

Colleen(Salon client)

Reneé has been my hairdresser for the past 12 years. I have always admired her skill, knowledge, integrity and her ongoing interest and research into high quality, environmentally friendly products.

Not only is she a skilled hairdresser offering a highly professional service, but she also has a warmth and kindness which makes a visit to her salon a special experience.

Brenda Cowley(Salon client)

My hair has been falling out in excessive quantities over the last couple of years. Within a six-week period of using the shampoo and conditioner that Reneé recommended, I was thrilled to see my hair loss radically decrease. My hair feels light and clean with these products.

Megan Smit(Salon client)

I am very happy with the way my hair feels, looks and smells. I feel like am getting very personalised attention. Also appreciate the flexibility of service.

Ilana Stone(Salon client)